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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Mar 14, 2024

Nosotras Women Connecting - Welcome To The Group

PHD

Empowering Change! Find out how in just 5 days, Costa Rican girls' WhatsApp Campaign turned phone numbers into a policy, making free menstrual products in schools a reality!

PHD

PHD San José, Costa Rica

3329

This ad is part of the ACT Responsible Collection

Brand: Nosotras Women Connecting
Country: Costa Rica

Advertiser: Nosotras Women Connecting

Title	Welcome To The Group
Agency	PHD
Campaign	Welcome To The Group
Advertiser	Nosotras Women Connecting
Brand	Nosotras Women Connecting
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Case Study
Length	130 seconds
Creative Director	Cr....an C...lo D..az Subscribers Only
Copywriter	Cr....an C...lo D..az Subscribers Only
Chief Executive Officer (CEO)	A..n V....ub Subscribers Only
Managing Director	M...el P..a Subscribers Only
Planning Director	M...ica B...co Subscribers Only
Head Of Planning	An....ica Tr.....do Subscribers Only
Art Director	Al.....er S....ar Subscribers Only
Producer	A....da F...s Subscribers Only
Producer	K...u Cr....rs Subscribers Only

PETA - Poutine

Archer Troy

By using the image of dictators, Acher Troy (for PETA) has a clear message : leather is dangerous. From the production to the purchase, leather clothes are creating way more damages than we think. Just as dictators that causes suffering and devastation, wearing leather affects the world by Killing animals, causing cancers and amplifying global warming.

Archer Troy

Archer Troy Mexico City, Mexico

3229

This ad is part of the ACT Responsible Collection

Brand: PETA
Country: Mexico

Advertiser: People for the Ethical Treatment of Animals PETA

Title	Poutine
Agency	Archer Troy
Campaign	Dangerous Leather
Advertiser	People for the Ethical Treatment of Animals PETA
Brand	PETA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home

Wonder Women Tech - ePolice Station

AlmapBBDO

Are you facing misogyny in online games? Wonder Women Tech, in collaboration with AlmapBBDO, presents a solution: a virtual police station in GTA that enforces real pursuit. Let's put an end to hateful comments and cyberharassment; gaming should be a safe space for all women

AlmapBBDO

AlmapBBDO São Paulo, Brazil

5496

This ad is part of the ACT Responsible Collection

Brand: Wonder Women Tech
Country: Brazil

Advertiser: Wonder Women Tech

Title	ePolice Station
Agency	AlmapBBDO
Campaign	ePolice Station
Advertiser	Wonder Women Tech
Brand	Wonder Women Tech
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Digital
Length	71 seconds
More Information	Subscribers Only
President	F...pe Ba......meu Subscribers Only
Chief Executive Officer (CEO)	F...pe Ba......meu Subscribers Only
Chief Creative Officer	L..z S....es Subscribers Only
Executive Creative Director	R...el ..l Subscribers Only
Executive Creative Director	R....go A....da Subscribers Only
Creative Team	A...e F..s Subscribers Only
Creative Team	R....la G...ti Subscribers Only
Creative Team	I...yd C..z Subscribers Only
Creative Team	F...pe Pa....ti Subscribers Only
Creative Team	I..r P...es Subscribers Only
Creative Director	D....ah V....es Subscribers Only
Creative Director	E....do V...s Subscribers Only
Project Manager	J...a N...an Subscribers Only
Project Manager	Ma....ia A...s Subscribers Only
Account Planner	R..a A....da Subscribers Only
Account Planner	D....la F....ri Subscribers Only
Account Planner	J...ia M....ns Subscribers Only
Content	C...s M..o Subscribers Only
Content	B...a P...o Subscribers Only
Digital Production	L...an Ca.....ni Subscribers Only
Digital Production	L..n He.....es Subscribers Only
Post Production	M....er F...s Subscribers Only
Sound Production	C....et Subscribers Only
Production Company	M....er F...s Subscribers Only
Executive Producer	R...to R...a Subscribers Only
Executive Producer	A...on A....da Subscribers Only
Production Company Producer	T...a M...ri Subscribers Only
Production Company Producer	L...a Zo....ti Subscribers Only
Production Manager	Vi....ia A...ia Subscribers Only
Editor	T...o Ca.....to Subscribers Only
Editor	R...rt L..a Subscribers Only
Animation	Gu.....me P...o Subscribers Only
Animation	Ch....er S...es Subscribers Only
Animation	J..é A....to Subscribers Only
Music Producer	..b Sc....in Subscribers Only
Music Composer	Gu.....me A..m Subscribers Only
Audio Post	..b Sc....in Subscribers Only
Advertising Manager	L..a ..e B....on Subscribers Only
Advertising Manager	M....sa K..e C...r Subscribers Only
Advertising Manager	A...ia A....de Subscribers Only
Advertising Manager	J...s D...o Subscribers Only
Advertising Manager	L..i ... J..n Subscribers Only
Advertising Manager	M...na S...ou Subscribers Only

Boomerang - Stop Plastic Horror 2

Boomerang

Dive into the urgent reality: every second, 100 tonnes of waste flood our seas, with 80% being plastic. "Stop Plastic Horror" is a call to action, illuminating the consequences of plastic pollution on our oceans

Boomerang

Boomerang Casablanca, Morocco

3316

This ad is part of the ACT Responsible Collection

Brand: Boomerang
Country: Morocco

Advertiser: Boomerang

Title	Stop Plastic Horror 2
Agency	Boomerang
Campaign	Stop Plastic Horror
Advertiser	Boomerang
Brand	Boomerang
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Posted	February 2024
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Creative Director	S...ra R..i Subscribers Only
Art Director	O....ne Z...I Subscribers Only
Art Director	K...hi F...ah Subscribers Only
Art Director	A..z S...h Subscribers Only
Copywriter	S...ia M....uz Subscribers Only

ItsHerWay - #MakeUpForThePayGap

Leo Burnett Middle East & North Africa

Unlock your potential, learn how mastering your makeup can propel your career, an turn it to professional success

Title	#MakeUpForThePayGap
Agency	Leo Burnett Middle East & North Africa
Campaign	#MakeUpForThePayGap
Advertiser	ItsHerWay.com
Brand	ItsHerWay
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Posted	March 2024
Business Sector	Subscribers Only
Media Type	Web Film
Length	107 seconds

Helsinki Pride - Respect begins with pride

TBWA\Helsinki

By blending heat mapping technology with photography, portraits of Helsinki Pride community members radiate in the vibrant colors of the rainbow. Within the campaign imagery, the essence of human connection is vividly portrayed through the hues of the Pride flag. These visuals not only emphasize the endeavors undertaken by the Pride movement but also depict pride as a potent and affirmative energy originating from within.

TBWA\Helsinki

TBWA\Helsinki Helsinki, Finland

Awards

3679

This ad is part of the ACT Responsible Collection

Brand: Helsinki Pride
Country: Finland

Advertiser: Helsinki Pride

Title	Respect begins with pride
Agency	TBWA\Helsinki
Campaign	Pride shines from within
Advertiser	Helsinki Pride
Brand	Helsinki Pride
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Posted	December 2023
Business Sector	Subscribers Only
Media Type	Print