Truly excellent ad! Entertaining, with a nice story, so the product demonstration isn't painful. It combines features and benefits seamlessly, and faithfully depicts a "real life" series of searches.

Compare this to my sentimental favorite of this year's Superbowl crop - the commercial featuring Betty White and Abe Vigoda. Most everyone I've spoken to really enjoy watching the spot, but 8 out of 10 can't recall the advertiser [Mars: Snickers candy bar]

Great ad with such simple concept.