Ameriquest Mortgage Company – “Surprise Dinner” – DDB Los Angeles
February 2, 2010
54 votes
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Don’t judge too quickly…A kitty drenched in red is not always what it seems. Look past the butcher knife and assess the situation.

Country: United States
Agency: DDB Los Angeles
Brand: Ameriquest
Advertiser: Ameriquest Mortgage Company

  • ming
    copy cat!
  • jonbi
    Great. Simple, well executed, edited, funny and memorable Good work
  • This a great representation of "humorous suspense". I absolutely love this ad. Its funny and still product memorable. Awesome work from DDB.
  • Deven
    Has anyone seen the Krung Thai Bank Murder TVC?
    Obviously the DDB creative (can we call it that?) team has.
    And the Ameriquest team hasn't.
    Come on. After so many brilliant and original commercials, this is a __________ (your choice of obscenity here).
    Here's the youtube link for Krung Thai:
    http://www.youtube.com/watch?v=ETYk9C4HXrE
    Watch it. Take your time to judge it.
  • I'm a huge fan of well done 'bait and switch' in -- well -- just about anything. And in this instance it has been very well done. Entertaining and funny as heck while still getting clients point across. Have always wished more advertisers went with humor rather than the usual 'scare tactics' or flat out 'false promises' that permeate this industry with a really bad smell.
    Well done DDB Los Angeles, and Ameriquest for trusting them.
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