AIDES – “Graffiti” – TBWA\Paris
January 27, 2010
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Penis non grata…A lonely bathroom graffiti  penis has a much better time once he’s  wrapped up; and so will you.

Agency: TBWA\PARIS

Country: France

Advertiser: Aides

Brand Name: AIDES

Production Company: Wanda

Tagline: Protect yourself

Creative Directors: Eric Holden, Remi Noel

Art Director: Ingrid Varetz

Copywriter: Ingrid Varetz

Director: Yoann Lemoine

Agency Producers: Maxime Boiron, Virginie Chalard

Account Managers: Anne Vincent, Veronique Fourniotakis, Anne-Laure Brunner

Illustrator: Barthelemy Maunoury

Advertising Managers: Olivier Denoue, Floriane Cutler Francesca Belli

  • Flair
    Brilliant
  • Adrienne
    Condoms break!
  • BAHA27
    Love the illustrations! Guess I have a flawed "link" as it stops the second he gets to her, which is about 1/4 of the length of the commercial, and then won't go any further. (?!)
    Could you send me the whole thing please? It's a great message promoting safe sex. Good for you!
    BAHA27@aol.com
  • Bozxxy
    works for me
  • JE T 'AIME
  • Masterofsc
    Way to cool ROTFLMAO
  • Mbee
    You guy are out of sync with reality. USA media has created a a parallel were problem don’t exist, people don’t have smell, don't sweet and always have their hair done even when having sex.
    What you are gong to do when life nock at you door, hide under a table and point fingers?
    I think this add is a remarkable way to face a problem and talk about safe sex .
    Don't take it literally use your imagination and irony.
  • Gauthika
    lmfao
  • Person
    Mindless, society is going to hell if this is getting promoted for aids provention, now a bunch of idiotic 15 year old hormonal guy's are going to respond, "wut u dont liek this, GETZ LAID OLOLOLOLOL" or "YOURZZZZ LAME LMAOAOAOAOAo!! lolol" but half the people here probobly enjoyed to please themselves to this idiotic video and probobly have never had sexual intercourse themselves. flame away you progressive idiots, the USA is good in not showing stupid shit like this, please scream "censorship" because you wouldn't want CHILDREN watching this would you? If all you liberal idiots do is flame away the TRUTH that this is sick and mindless and has nothing MENTIONED about A.I.D.S. then your biggoted eyes will always say this is ok for an already desensitized, uncaring, and deteriorating global society, they could have made it intelligent and said "wear a condom to prevent STD's and AIDS." instead of making it about the getting laid. This is just sick. all your parroted arguements are now invalid.
  • annette johnson
    I apologize as a literate American for persons such as yourself whose reactionary and misspelled attacks embarrass the hell out of the rest of us.
  • Doug Roberts
    Hey person, of course it's about getting laid!! How else do you think AIDS is transmitted? (yeah, yeah, I know). And the film doesn't have to mention anything about AIDS because it's obvious to anyone with half a brain that the film is about protection from disease while having sex. It's well done, humorous and very much to the point. The U.S. would do well to allow films like this. It is educational. Did you know that in industrialized countries, those with liberalized attitudes regarding sex eduacation and sexuality, teenage pregnancies are on the decline? Have been for a few years now. Of course the U.S. is not in that group of countries. Wake up man!
  • Ian from Brisbane
    Very clever portrayal of a vital message about unprotected sense.It was done with humour and once protected every pussy wanted him.
  • Morris
    Fantastic - but it amazes me how many people are offended by humor designed to support such a worthwhile cause. What is the message supported by the Critics? Is it that unprotected sex is an appropriate message, or is the unrealistic viewpoint that the world must abstain from sex altogether?

    Either way; their agenda is neither humorous or wholesome - whereas this ad is oozing with both humor & a humanistic and beneficial message. You just can't please everyone any of the time I guess.

    Perhaps the US will eventually see the value in rejecting the hypocrisy of its stilted ethics vs. love of its fellow man (person).
  • Where is Eric V. now that you truly need him...that's not a question.

    Andy Ramirez
    revolutionary.net
  • pico
    brilliant! odd brand name though...Aides
  • une aide
    It's a spin on AIDS and the french word for help.
  • Michael
    It's such a good ad. Takes note of the correct agenda and is funny, to boot. "Boot" ... hahahahaha!
  • BlueMed
    C' est fantastique! Only the French... Anglosaxons are such freaking prudes --hypocrites, of course--moralists and homophobes who blabber about the sanctity of the family and of human life while secretly frequenting public toilets, bondage clubs, mistresses in Argentina, and abusing children in Catholic schools...
  • meisjeamalia
    a marvellous prevention cartoon! thanks, we would like to use it for our sti prevention activities!
  • misschasin@hotmail.com
    This cartoon/advertisement is BRILLIANT!!!!
  • Ben Hood
    Your a bunch of lazy, liberal, slimy scumbag communists. I suppose you expect Obamarxist to hand out free condoms with your free healthcare and free food and free housing. Oh! Isn't it great! Utopia! Everything free and unfettered sex for all! YOUR ALL IDIOTS!
  • junkerscrazy
    i would spell check before commenting like you did, idiot. it's "you're" not "your"...

    dumbass.

    go flame on another board. this video is creative and hilarious.
  • threepeasinapod
    very creatively done! too bad we won't see such creativity here in the US...
  • Frank
    It's INCONCEIVABLE to think an ad like this could be run.
  • beepath
    I wish the U.S. was more mature....
  • beepath
    I still think it should be about vasectomy...how "hard" would it have been to draw some scissors chasing the penis, a quick snip, snip and then all the vaginas chasing him. I expect a check in the mail for this idea...or a job! lol
  • SmarterThanYou
    Wow, your an idiot. The commercial is about fighting aids dumbass. Not preventing pregancy. Maybe take your ADHD meds and read the subtitle prior to watching a commerical in the future.DUUUUH! Don't expect that check anytime soon genius.
  • dontbefoolish
    Ummmmm, someone needs a bit more counseling
  • doglvr9
    It's about more than getting pregnant...it's also about getting a disease!!
  • leperezs
    AWESOME, WHAT A GREAT WAY TO MAKE PEOLPE THINK.
  • Gis
    Fuckin'funny
  • Atson
    If someone can design a condom or cream that protects and stops pregnancy they will have SAVED THE WORLD. You would think more people would be working on that. Let the world be run by the French. At least they are trying!!!!!

    Atson.
  • LINDA
    GET'S YOUR ATTENTION
  • sdj3846
    "When in heat wrap your meat, don't be silly save your willy"!
  • anyadeva
    awesome! we finally have found the answer!
  • Spectacular. Brilliant. No way could they show this in the P.C. prudish U.S.A. Great ad.
  • All I can say is wow.
  • dxristo
    That is AWESOME!!
  • dxristo
    That is awesome!!!
  • CDC-USA
    Condoms stop Aids? LMAO! Foolish to think they're fool-proof. Stupid twits will believe anything, just give the masses humor and they fall for it. ooooo so funny! oooo so creative! while people die from misinformation like this drivel.
  • striderdog
    Great Commercial, should have more like it in Canada, anything to prevent Aids >>>>
  • you
    nice parallels among creeping crawling orifices, phallus, insects, and the aides bug :)
  • susan condelles
    lmao!!!!! kudos 4 the humor while sending a serious message!!!
  • susan condelles
    lmao!!!! kudos 4 the humor while sending home a serious message.
  • Cinders
    This is really a attention grabbing cartoon with a brilliant ending that dose'nt arf get the message across. although I've never wanted sex in a public loo myself. I'm a cross dresser and NOT gay. Cinders
  • AJ Giovanni
    Great use of cartooning and music! Good job!!! It gets the message across. @ Blaine...don't be so rediculous, anything that can promote safe sex may be another way to save another life.
  • Cactus Dave
    Excellent!, I wish they would make stuff like this in the USA .... we are too politically correct here. Bravo!
  • Ox
    what, no foreplay?
  • Jerry
    Voila une publicite qui est vraiment efficace! We Americans should know that the French word for an 'ad' is 'pub' (short for 'publicite' - accent on the last e), how appropriate, haha!
  • wow.....what can I say but, I think you got your point across! LOL
  • Dolly
    Fantastique!!!! One of the best ads Ive seen.
  • worth it! worth it!
  • anonman
    Where is George Michael ??
    Sorry, wrong Toilets !!
  • nice, also great music!!

    gj :D
  • ricard
    love them french ladies
  • ricard
    love them french ladies u,m
  • ricard
    french women are great lovahsssss
  • susan
    I think it is hilarious... but should have stopped at one vagina... not to be a git, but it IS a bit irresponsible in it's depiction of multiple partners using the same condom... now those vaginas are sharing spreading disease to each other.

    does this imply that people assume it's always the GUY that has it?

    prob not, it just wasn't completely thought through.
  • Hehe..
  • Andrea Hoch
    Very creative, funny ad. It kept my attention and really got the point across. Bravo!!!
  • Гость
    Прикольный ролик))
  • Angie
    That penis is wrapped with one condom for all those vaginas.....something wrong with that
  • Angie
    Don't get me wrong...lol....funny though
  • Dee
    For Discussion: I'm sure you've noticed it's a It's a hetrosexual ad. Will there be a gay ad as well?
  • doglvr9
    Good point - there should be and I hope to see it soon! Thanks.
  • Sclong
    I hope not!
  • bamezad
    "now thats a wrap" well done ;good to the last pop!!!!!
  • neru
    Who cares.
  • Jajajajaja!!!!
  • Tetedepoulet
    Possibly the strangest thing I have ever seen. If this artwork were simply found in the home of some old guy living alone, people would for sure think he's a major pervert. Clever and imaginative in any case.
  • marie
    excellent, drole ,à diffuser dans toutes les ecoles pour adolescents.
  • Jagwah
    Absolutley funny as hell and gets a serious message looked at through humor. I've posted on my facebook page for all my tight ass Okie friends to see. Bravo!
  • rodshumaker
    I almost cried when the brave heroine helped that poor sad prick out. I thought the message was uplifting and wholesome. With a little protection, each of us can make the world a better place.
  • Lonely Rod
    That was funny & makes it's point, too bad American television wouldn't show it.
  • art
    absolutly a must see.
  • Great way to educate, but Americans would probably find it too risque, unfortunately.
  • Taxi Jan
    Dear Lorae: I agree with you overall, but as an American myself, I was not offended, and forwarded copy to several of my friends who also, will agree with the strong message and appreciate the humor. We are not all closed minded, although many are :) The way I see it... if it offends you, don't watch it. I hope the French keep coming up with ideas like this. Most Americans won't. And sadly, most American kids (adults too) don't pay much attention to the adverts regarding personal safety that are published in the US. If our society would be more receptive and open to this type of advert, much could be gained in our communities.
  • statistssuckstalin
    hahaha that was funny, but ewwww group sex? i think all those vag's kind of defeat the purpose of keeping it clean! :P
  • DrEvil
    Was this about safe sex or a bad acid trip in the washroom???
  • Hudoo
    +1 for making me lol. =)
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