Transport for London – “Safer Travel at Night” – M&C Saatchi
December 9, 2009
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Travel wisely…Shot from a woman’s point of view, this PSA provides viewers with the frightening experience of being trapped inside a minicab.

Context: Transport for London is working with London’s Police and the Licensed Taxi Hire trade to help operate a safe and secure transport system in London. Part of this approach tackles minicabs acting illegally in London

Agency: M&C Saatchi

Country: United Kingdom

Advertiser: Transport for London

Brand Name: Transport for London

Production Company: Frivolous

Date of First Publication: 12/3/2009

Creative Director: Graham Fink

Art Directors: Paloma Reed, Nick O’Brien

Copywriters: Paloma Reed, Nick O”Brien

Producer: Deirdre Allen

Account Planner: Cressida O’Shea

Account Manager: Louise Gross

Editor: Pete Goddard

Editing Company: Rushes

Post Production: Rushes

Audio Post Production: Wave

Advertising Manager: Miranda Leedham

  • Bediz
    Efficient!!
  • romane
    too shocking, because of the subjective shot
  • Bobbie
    That's a bit graphic. I understand the need to market the message - but at some point we have to remember that not everyone watching is of age.
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