Overwrought. Seems to be saying we can defeat cancer by calling it names. But cancer doesn't have feelings, so calling it names is unlikely to work. Death is inevitable. You may as well rant against the human condition.

This is totally wrong, and benefits no one. Maybe yor insurance company. Fight creates fear, and fear creates hate,which you do not need. Hate will haunt you. Forgive everything and everyone. Love as much as you can. Give away your belongings and make someone happy. Forgive everything and everybody. Forgive yourself, and accept. Be thankful for what yo have already recieved.
I have been there, I know. I fear no more. And death is only a shapeshift. Love helps, fear and fight dont.

What the hell are you talking about? I think you're missing the message. Nice rant though.

If I missed the point, being a normal person, working 40 years with communicatiion and advertising, there must be an unclear message. PUTTING MORE FEAR INTO DYING IS NOT A GOOD THING TO DO.

This is totally wrong, and benefits no one. Fight is not the way to prepare. Fight is fear. Fighting creates hate, and that is what yoy definately dont need.
Make peace. Love as much as you can. And accept thet life is not endless. Give away alll your belongings and make someone happy while you can. Forgive everything and everybody. Be thankful for what you´ve already recieved. And dying is just a shapeshift. I have been there. I know.

So disturbing and so true

So disturbing and so true

Wow! Speechless. In tears. Every Canadian can relate, either directly or indirectly— can't we?
Time to quit smoking. Bravo and thank you DDB Canada.

Este anuncio es muy bueno, pero estremecedor y dramático, aunque creo que cumple con el objetivo, concientizar sobre el cancer y tratar de prevenirlo.

Excellent

captivating. good.

Extremely effective and powerful.

Holy crap. Powerful.