Tiger Beer – “Shape-shifting” – Saatchi & Saatchi
November 24, 2009
30 votes
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One-upmanship…Sometimes buying another round just doesn’t suffice.

Agency: Saatchi & Saatchi

Country: Malaysia

Advertiser: Asia Pacific Breweries

Brand Name: Tiger Beer

Tagline: Enjoy Winning

  • Jeff
    This commercial is the biggest waste of money. Is the point of the spot to say Tiger Beer is so good that you'll want to turn into a woman just so you can have the last one? And what does "enjoy winning" have to do with anything. Clearly the point of this spot was to show fancy fx, and not to sell beer.
  • PJ
    A commercial i will watch over and over again. there's just something about the feminine charm, works wonders.
  • Lou
    This commercial is such a waste of money. All steam no substance. Great effects, fantastic music but where's the thought? Childish, off-point. The person who dreamt this up was probably a great fan of Dragon Ball Z. This ad can't even begin to compare with the Carlsberg and Heineken ads running currently.
  • theprez
    Pretty good for a country known to punish people for drinking beer in public. Very entertaining, though I saw the punchline coming very early on. I can't help thinking that it would have been easier just to order another round of Tiger Beer, but that would be a boring commercial.
  • jtsourakis
    I've heard that too. Maybe we missed the irony.
  • angie p
    awesome
  • ah the simplicity of feminine charm.....
  • Carlo E.
    nice music!
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