Axe – “Destiny”

Axe – “Destiny” – Ponce

November 18, 2009

39 votes

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Change of plans…Destiny is totally fair depending on who you ask.

Agency: ponce

Country: Argentina

Advertiser: Unilever

Brand Name: Axe

Production Company: Prettybird

Tagline: The Power of Fragrance

Creative Directors: Ricardo Armentano, Analia Rios

Art Director: Christian Rosli

Group Creative Directors: Hernan Ponce, Hernan Ibarra-Puentes, Walter Aregger

Copywriter: Juan Ure

Director: Paul Hunter

Agency Producer: Jose Silva

Editing Company: Rock Paper Scissors

Music Company: Animal Music

A/V Production Director: Roberto Carsillo

vesna

real one (commercial)!
stalimirov

To rberkowtiz: clear enough for me - The power of a fragrance sometimes can change even destiny :) Absolutely entertaining and unexpected till the end, strong, memorable, with a sound clear message. The only thing I would add is a more clear pack shot. That's it.
paszza

Absolutely amazing!
webbannerdesign

Nice article. It gives me more idea of something unique. Thanks for sharing this one. web banner design
rberkowtiz

Great but not as clear as it could have been
Pj

Brilliant concept, i could weep for the guy.
Pj

Brilliant, absolutely brilliant!