Guinness – “World”

Guinness – “World” – AMV BBDO

November 4, 2009

19 votes

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Resurrection…Visually stunning and human ingenuity at its finest.

Production Company: Knucklehead

Country: United Kingdom

Advertiser: Diageo

Brand Name: Guinness

Tagline: Bring it to life

Executive Creative Director: Paul Brazier

Art Director: Paul Brazier

Copywriter: Paul Brazier

Director: Johnny Green

Editing Company: The Quarry

Post Production: The Mill

Sound Design Company: Grand Central

Music Company/Composer: Soundtree

VKM

WOW...this is visionary advertising and all kudos to the makers of this masterpiece

am_underground

Brilliant. The casting, not one pretty boy or geeky tattooed showing male or half-naked chick in the bunch, only men who look like real men. Cinematography is beautiful, the CG is seamless, and the fad to the money shot is inspired.

mavakil

This add makes me sad. I don't think our earth will ever look this beautiful again. It's gone forever.

jorgborgwardt

Beautifully crafted commercial. Just wonder whether Guinness professes to the same invigorating qualities? Tasted it in London last week and found it had "No Life".

jclendennen

You tried it in London....there's only one place to try Guinness and that's Ireland....it's inferior everywhere else!

georgeeparker

God... I don't know how they do it, but AMV needs to be congratulated the way they have for years done such fantastic work for Guinness. Does it sell Guinness, I have no fucking idea, and I don't care. There is so much shit out there that when you see work of this caliber, I am no longer ashamed to be in the world's second oldest profession. Don't stop. Please.
Cheers/George