Michelin – “Gas Pump”

Michelin – “Gas Pump” – TBWA

October 29, 2009

19 votes

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Saving the day…The Michelin Man serves up some rubber to take down the gas pump. Your wallet can thank your tires now.

Agency: TBWA

Country: United States &France

Advertiser: Michelin

Brand Name: Michelin

Date of first publication: October 2009

Tagline: Michelin Energy Saver A/S Tires can help save up to 109 gallons of fuel.

alandkardoff

Exaggeration. The same can be said for most other quality tires when properly maintained. Yet I like the message that keeping tires properly maintained can save money. Also one should get the proper tire for their area and driving conditions/style.
JoSchmo

The spot is great, but it was created by TBWA Chiat Day in New York, not Paris.
AdForum

Thanks for catching that Jo