Michelin – “Gas Pump”

Michelin – “Gas Pump” – TBWA

October 29, 2009

18 votes

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Saving the day…The Michelin Man serves up some rubber to take down the gas pump. Your wallet can thank your tires now.

Agency: TBWA

Country: United States &France

Advertiser: Michelin

Brand Name: Michelin

Date of first publication: October 2009

Tagline: Michelin Energy Saver A/S Tires can help save up to 109 gallons of fuel.

JoSchmo

The spot is great, but it was created by TBWA Chiat Day in New York, not Paris.

alandkardoff

Exaggeration. The same can be said for most other quality tires when properly maintained. Yet I like the message that keeping tires properly maintained can save money. Also one should get the proper tire for their area and driving conditions/style.