CLG Fire Safety – “Fire Kills” – RKCR/Y&R London
October 7, 2009
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Drowning in smoke…Synopsis ” The campaign is born out of the killer fact that just 2-3 breathes of toxic smoke and you are unconscious.”
Agency: RKCR/Y&R
Country: United Kingdom
Advertiser: Communities & Local Government-
Brand Name: CLG Fire Safety
Production Company: Blink London
Context: Encourage the public to test their smoke alarms regularly.
Date of first publication: 10/5/2009
Tagline: Test your smoke alarm weekly
Creative Director: Damon Collins
Art Director: Jerry Hollens
Copywriter: Mike Boles
Director: Dougal Wilson
Account Director: Nick Fokes
Account Planner: Anna Tetlow
Agency Producer: Tim Page
Editor: Final Cut, Joe Guest
Editing Company: Final Cut
Post Production: MPC
Advertising Manager: David Watson
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rberkowtiz
