ICRC & IFRC – “Simple Gestures” – Saatchi & Saatchi Switzerland
June 9, 2009
63 votes
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Paying it forward…Giving can provide more than just money or material items.  It can be the catalyst to change the entire  landscape of a fellow human’s world.
Agency: Saatchi & Saatchi Switzerland

Advertiser: International Commitee of Red Cross & International Federation of Red Cross

Brand: ICRC & IFRC

Country: Switzerland

Production Company: Wanda Productions

Soundtrack/Song: “Big Big Love”

Tagline: Simple gestures can make a difference.  Make yours.

Creative Director: Philippe Schwaar

Art Director: Gabriel Mauron

Copywriter: Fraser Grant

Director: Damien Ferrie

Executive Producer: Claude Fayolle

Agency Producer: Lamar Hawkins

Post Production: Olivier Glandais

Music: The Foals

  • Marty
    Very nice animation and music but I'm not sure it really makes its point however well intentioned. Can't fault the style but the message seemed a bit vague.
  • JINGER
    awesome!!!!!!!!!!!
  • Darkspell
    Superb.
  • LCD
    It is clear that it can get peoples atention because of the animatic/cartoon but I can not make which organization or cause if supporting. Brand recognition is lost in the set up and story line... nice visuals but not effective
  • Cameron
    the message (make the world a better place) is a global one that doesn't require any specific brand or organisation supporting it, as we all benefit from this message, whoever might be saying it. therefore it is this message that should be seen the most clearly and the brand or organisation i.d. should come in second, if at all. this add does this simply, powerfully and effectively.
  • salihe
    the best 1 ever seen nice concept
  • Fimran
    great. nice concept
  • flash are good!
    and i think it's quite meaningful! ;)
  • Very clear concept, impecable execution. Could use some work with the music to enhance the effect IMHO.
  • Small gestures that change the world.
    Pequenos gestos mudam o mundo mesmo.
  • Stark
    Nicely done. Spending time and money reminding people to be good to one another is always a successful endeavor. The constantly rotating world in the background and foreground was a cleaver convention and masterfully handled, but some of the transitions from one kind deed to another seemed a little forced. Overall, a wonderful piece of work and an affective ad.
  • t.yash
    very nice,,,concept
  • Fiora
    I really like this one... I hope people will react!
  • I like it ;)
  • Melissa
    I think this spot could be a lot more effective and significant if they would have used real people/places.
  • mm
    yes but it would be more expensive then..
  • vale super a pena...
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