Renault – “Old Fashioned” – Publicis Conseil
May 5, 2009
30 votes
Loading ... Loading ...
Share:
  • Digg
  • Sphinn
  • del.icio.us
  • Google Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • email
Share

Driving through a time warp…This driver takes a trip back in time and finds that his Megane is always in style.

Agency: Publicis Conseil

City: Paris

Advertiser: Renault

Brand Name: Renault Megane

Creative Director: Charles Guillemaut, Patrice Lucet

Director: Rob Sanders

Agency Producer: Jacques Fouche

Post Production: Digital District

  • Allis
    what is the music?
  • Sooze
    I would have to agree with Terry Yaki, I fully expected the tag line to be, "Next to the Megane, everything else is dated." That would have made the product stand out in your mind as a design that surpasses all the rest. The production must have cost a mint and I'm not sure Renault is going to get their money's worth.
  • Giulio
    Awfull!
    another film with car and time changing.... OBS OBS OBS.
    And it doesn't tell anything!
    The cllient: just make the car go for 30"... aroung do what the FuXX You want!

    The music in not in the movie...

    And after all... what does it tell You about the product? "As soon as You drive it... you would fill like being in old tomes when cars wher prehystorical?"

    Please help renault to change her mind!!!
  • Rainer Milzkott
    These past times seem to be more civilized.
  • Terry Yaki
    Strategy fail.

    About half way through I thought the endline was going to be 'Suddenly everything else will look dated'.

    But what they've done is said the car looks stylish anytime. Wrong. This ad also implies it already looks old fashioned.
  • Streamer
    Yawn. Even the music's been used before on a global iPod commercial
  • blazer
    Smart. Makes the brand the hero and becomes the perfect ride for all times...or did I over-think that ;-)
  • Marty
    Nicely filmed but the message got lost on me. Nothing made me think that this might be a car I may want to buy.
  • TomP
    The obverse of Tabasco's Streaker -- two journey's backward -- but much clumsier and wildly overproduced. And here the point eludes: the admittedly attractive Megane is more interesting, more advanced than a horse and carriage? Huh÷ Or is Renault saying the Megane is timeless? If so, that would a slight overpromise.
  • Flavio Ackel
    This idea again?!

    Haven't we seen enough films already that shows "the world changes when you are inside of a bla bla bla car"? Peugeot started the list with "407 Playtime is Over" (http://www.youtube.com/watch?v=3-aDIlp8KnA) and from there we saw Ford with Focus and so many others... now even Renault!?
  • When the Top 5 was offered as QuickTime movies they played flawlessly. Now, as swf, or Flash files, they step through a series of still frames. Not nearly as effective.
  • Comedy, drama, art of all sorts, advertising is often based on holding up two things in opposition. It seems like this would have been done many times before, but I haven't seen it. Nicely done. Another example of how a simple demonstration can stamp its message on brains.

    Interestingly enough, this is not just a spot that says the car is modern, by way of the comparison it disses everyone else, but there's no negative emotion conveyed. Two reasons, they didn't show the competition turning into something old fashioned--in other words, they didn't point any specific fingers--and the music controls the mood.
  • Teri Crane
    As a previous Publicis staffer on a distant shore, all I can say is Charming. The peeks back in history are delightfully done. The production looks wildly expensive, but on more careful analysis, I can see how excesses were avoided. And it's nice that the actor looks remarkably like my son-in-law!
  • fabian wencelblat
    esto es nuevo.
    tito.
blog comments powered by Disqus

Also in this week's Top 5