one of the best ads i've seen in years...simple and yet so powerful.

great ! i love it , so we all love our mother .

Absolutely beautiful. Well executed and completely compelling.

As a mother and a filmmaker, I say bravo. Worked like a charm.

Finding Nemo has a lot to answer for!

definite winner of the week! it is formed and packed in a really nice and warm way (like Mother's Day should be!) and CW has managed to appeal for the needs necessary for selling the product. i think it is definately a conception that works (read: gives the cash flow). bravo!

Nothing to do with the strategy or Mothers Day. An excuse for the creatives to indulge themselves with a product bolted on at the end.

Whales are mammals & jellyfish would love snare that goldfish for supper

Adorei, maneiro esse filme.
Good work, the regular stuff you'd expect from Brazil...

lovely.and the music is perfect too.

wow! it reminds me my childhood, wow! amazing work! congratulations to the whole team

Brazil has really led the way in terms of visual communication for years, even dating back to the Concrete Poetry movement over 60 years ago. But, what market was this for? The verbal lines are in Portuguese, the writing and Mother's Day greeting are in English. While the visuals capture the wonder a mother creates in explaining things for her child, if, indeed, the final panels and "Happy Mothers Day" are in English, not sure the ad conveys the message "buy something for your mom at Boticario" without the words telling you to do so.

B-E-A-U-T-I-F-U-L!!

stupendous

beautiful ad with heart. tagumpay ka Almap BBDO!

Sweetly done and creates the perfect mood. The mother's face appearing along side her daughter's is priceless. Hats off to Almap BBDO.

Very nice. Holds your interest until the end due in large part to the excellent choice of music.

Completely sappy.

It should be made into an eCard!!

wonderful! as sublime love of mother.

Lovely. Positively creative.

What a beautiful thing. Great music. I wish there was some way to find out what the music is called.

What a great ad. - I love the story.
thanks

mesmerising and heartwarming

gracias