O Boticario – “Fish” Almap BBDO Brazil

May 5, 2009

51 votes

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All fish go to heaven…This ad is like that perfect Mother’s Day Card, it says it all just right.

City: S�ao Paulo

Advertiser: O Boticario

Brand Name: O Botic�ario

KMF

What a beautiful thing. Great music. I wish there was some way to find out what the music is called.

Marty

Very nice. Holds your interest until the end due in large part to the excellent choice of music.

blazer

Sweetly done and creates the perfect mood. The mother's face appearing along side her daughter's is priceless. Hats off to Almap BBDO.

Deanna

Brazil has really led the way in terms of visual communication for years, even dating back to the Concrete Poetry movement over 60 years ago. But, what market was this for? The verbal lines are in Portuguese, the writing and Mother's Day greeting are in English. While the visuals capture the wonder a mother creates in explaining things for her child, if, indeed, the final panels and "Happy Mothers Day" are in English, not sure the ad conveys the message "buy something for your mom at Boticario" without the words telling you to do so.

Shahud

wow! it reminds me my childhood, wow! amazing work! congratulations to the whole team

Michal Pstrucha

Adorei, maneiro esse filme.
Good work, the regular stuff you'd expect from Brazil...

Steve M

Whales are mammals & jellyfish would love snare that goldfish for supper

Terry Yaki

Nothing to do with the strategy or Mothers Day. An excuse for the creatives to indulge themselves with a product bolted on at the end.

Kaupo

definite winner of the week! it is formed and packed in a really nice and warm way (like Mother's Day should be!) and CW has managed to appeal for the needs necessary for selling the product. i think it is definately a conception that works (read: gives the cash flow). bravo!