I did not get any of that:

“These spots are set in a context that is halfway between Fight Club and an epic narrative. It is an invitation to listen your heart, to live your ideals, to realize your dreams…”

paceless

Huh?
Makes me want to NOT buy the product. The person who the synopsis needs to be beaten with his own creative brief.

Dumb. Lame. No idea. Trying to be cool instead of actually being cool. Nothing brave about the idea. Ironic, for a product called Brave. Diesel has apparently fallen a long, long conceptual way. Known mostly for their pants, their pockets were picked by Fred and Farid.

Typical fragrance spot -- they never have an ideas except that the frangrance will overwhelm your heart
s desire. Dopey. And so bling era.

I think the concept is deep and powerful. people who know the subject (common) will appreciate and understand what brave is, breaking away from a brad pitt character to a man of the streets who fights different battles, mental and emotional from the heart.

Using common is genius and iconic in this generation we live in and not using a steriotipical (literal) battered and broused character

...brief has nothing to do with the commercial...

who is that dude? a teacher, a theater performer, a boxer, a rapper or tinker bell???

the bottle design is different... but the Diesel Ring and the whole works just makes it very stereotypical.

Yawn!

hmmm. find something nice to say? ok, I liked the music. but only 'cause I like percussion

didn't mind the images. and the bottle design is interesting. but as a way to promote a fragrance product? nope. boring, boring, and, uh, boring. even dumb fragrance ads are usually sexy. not this one. in fact I thought the ad was interesting until I found out it was for a fragrance.

Only the uncool.

Pretentious rubbish, that's what this is. Or else I am not the target audience by a huge margin and so I just 'don't get it'

Nice production values...but

If by '...fight club and an epic...' they mean 'self-conscious and derivative' then bingo.

This ad sucks, like FF...

This ad appeals to a specific target audience and if Diesel is willing to spend big bucks for a singular demographic, then more power to them.

I agree with everyone else - this ad has no direction, no proposition, no single minded idea and NOTHING TO DO WITH fight club. perhaps creatives need to steer away from movies as inspiration - like what BOOM said - why is tinkerbell here - and what makes you think this ad would make any man buy the fragrance with fairy dust - unless they are gay (nothing wrong with that) is the target market for homosexuals? If so, it should be made clearer i think.

Design of the bottle is very inspiring. Not to use this is a pity. A fist for a fragrance from Diesel is so great; but what it comes out as a work is more than disappointing.

Huh?