Web Developer, SEO & Digital Marketing Consultant
at
The Miller Group
Los Angeles, United States
| Title | Goodwill Southern Halloween California |
| Agency | The Miller Group |
| Campaign | Goodwill Southern Halloween California |
| Advertiser | Goodwill |
| Brand | Goodwill |
| Posted | October 2008 |
| Business Sector | Retail, Distribution & Restaurants |
| Problem | Goodwill, the established king of thrift, is an environmentally and socially responsible brand. With an armada of 80+ stores in SoCal, this nonprofit gives a boost to people in need. Here’s the twist: nearly 60% of its annual revenue comes in during the Halloween season when competition from Halloween mega stores is fierce. |
| Result | We made Goodwill synonymous with Halloween. Young people flocked to the stores and sales increased by a delightful 38%. Goodwill hauled in more than 150,000 YouTube views; media exposure valued at more $250,000, and a few creative awards along the way. We did it all on a non-profit budget, which is to say we had to be incredibly inventive. |
| Media Type | Web Film |
| Length | |
| Market | United States |
| Brand Management/Strategy | Renee Miller |
| Web Development and SEO Services | Eugene Pogrensky |
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