| Title | Osman Viloria |
| Agency |
Bombai Ecuador
|
| Campaign |
We All Have to Start
|
| Advertiser |
AB Inbev
|
| Brand |
ABInBev Ecuador
|
| Date of First Broadcast/Publication |
2021 / 5
|
| Business Sector | Beers, Ciders, Lagers
|
| Tagline | We All Have To Start |
| Story | “We all have to start” applies for any work field. Even those who hold high positions in ABInBev started as interns or trainees. So, we used real photos of some of the employees in the board of directors when they were young, used a real typewriter for the texts and made a customized rubber stamp to complete the layout; to communicate the company's internship program and show what can be achieved through those programs. |
| Philosophy | “We all have to start” applies for any work field. Even those who hold high positions in ABInBev started as interns or trainees. |
| Result | So, we used real photos of some of the employees in the board of directors when they were young, used a real typewriter for the texts and made a customized rubber stamp to complete the layout; to communicate the company's internship program and show what can be achieved through those programs. |
| Media Type |
Social Media
|
| More Information | https://www.instagram.com/cervecerianacionalec/ |
| Chief Executive Officer (CEO) |
Marcel Palacio
|
| Creative Director |
Diego Alejandro Benitez
|
| Creative Director |
Danny Mármol
|
| Account Director |
María Henao
|
| Account Executive |
Daniel Andrade
|
