Title | Billionnaire sells crypto-fortune |
Agency | FRED & FARID Los Angeles |
Campaign | #UnfortunatelyFakeNews |
Advertiser | Concern Worldwide |
Brand | Concern Worldwide |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | Concern will launch over 50 fake news headlines that report on real, tangible things the wealthiest, most powerful entities could do to end extreme poverty. |
Problem | Just last year, an additional 150 million people were plunged into extreme poverty, which means they are now trying to survive on less than $1.90 per day. Meanwhile, billionaires are racing to space. With the situation more than ever, Concern Worldwide – which has been on a 50+ year mission to end extreme poverty, whatever it takes – is going so far to reach its goal, it’s exposing the corporations, and billionaires who could do more to end extreme poverty. |
Media Type | Digital Billboard/Poster |
Length | |
Advertising Manager | Colleen Kelly |
Advertising Manager | Robbie Rusbuldt |
Advertising Manager | Rebecca Babin |
Advertising Manager | Candance Patel-Taylor |
Chief Creative Officer | Fred & Farid |
Creative Director | Chelsea Steiger |
Business Director | Peter Jacobs |
Copywriter | Hilary Smith |
Art Director | Radouane Guissi |
Art Director | Bridget Callahan |
Executive Producer | Amanda Van Caneghem |
Strategist | Jess Neill |
Account Supervisor | Mariam Salcido |
Production Company | Ways & Means LA |
Director | Harry Israelson |
Executive Producer | Lana Kim |
Executive Producer | Jett Steiger |
Head of Production | Lauren Skillen |
Production Company Producer | Cedric Troadec |
DP | Ryan Carmody |
Post Production | Tamara Treu |
Editor | Nate Blackmon |