Västtrafik - "30,000 cars"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

4263

Title	30,000 cars
Agency	Forsman & Bodenfors Göteborg
Campaign	30,000 cars
Advertiser	Västtrafik Public Transport
Brand	Västtrafik
Posted	November 2019
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	Every day in the western region of Sweden, 250,000 commuters travel by car, creating severe gridlocks and CO2 emissions. Västtrafik, the local public transport company, wants more people to take the bus. The best way to spark change is to offer an alternative, so in this campaign, 30,000 free trial passes were given out to car drivers. By building a mesmerizing toy car installation, we made this big figure tangible. With the film – all done without CGI – we illustrated the massive impact of the initiative.
Media Type	Television & Cinema
Advertiser's Supervisor	Susanne Eriksson
Account Director	Greger Andersson
Account Executive	Helen Johansson
Art Director	Lars Jansson
Copywriter	Pontus Caresten
Designer	Christoffer Persson
PR Strategist	Robert Johnsson
PR Strategist	Sebastian Nowacki
Account Planner	Anita Rafiei
Art	Ebba Chambert
Art	Oscar Andersson
Art	Linden Carte
Art	Mira Cederwall Victorin
Art	Nathalie Ruejas Jonson
Art	Linnéa Teljas Puranen
Art	Gustav Gigi Sandin