| Title | LOL |
| Agency |
Area 23, An IPG Health Company
|
| Campaign |
Think Twice Before You Type
|
| Advertiser |
The Cybersmile Foundation
|
| Brand |
The Cybersmile Foundation
|
| Date of First Broadcast/Publication |
2021 / 2
|
| Business Sector | Charities, Foundations, Volunteers
|
| Tagline | LOL you're killing me |
| Story | The global ‘Think Twice Before You Type’ initiative is being launched to coincide with Safer Internet Day, and it encourages people to be mindful of how their comments can be interpreted or misinterpreted without the added benefit of visual or audible indicators as to how that person is really feeling. When you’re talking with someone online, whether it’s on social media or through texts, you’re missing important context on how those comments are received. Facial cues, tone of voice, none of that can be captured in a typed response, so it’s easy to be unaware of how someone is really feeling in a conversation. |
| Media Type |
Print
|
