Title | I want to have you on my desk in a nice frame |
Brief | Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment. |
Agency | Marcel |
Campaign | Commitment is sexy |
Advertiser | Match.com |
Brand | Match |
Posted | November 2019 |
Business Sector | Community Website |
Story | Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019. |
Problem | Europe's leading dating services. |
Media Type | |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
Chief Creative Officer | Anne de Maupeou |
Executive Creative Director | Valéry du Peloux |
Executive Creative Director | Youri Guerassimov |
Creative Team | Laura Aondio |
Creative Team | Francesca Vitello |
Creative Team | Virgile Lassalle |
Associate Director | Sébastien Jauffret |
Strategic Planner | Leoda Esteve |
Strategic Planner | Alexandre Honoré |
Account Manager | Angelo GIORDANO |
Account Executive | Claire Sioufi |
Project Manager | Marine Borreil |
Social Media Manager | Constance Bonardi |
Print Producer | Suzanne PEREIRA DIAS |
Print Producer | Nathalie TURMEL |