KFC - "KFC croustille sans trucage"

Havas Paris

Havas Paris Puteaux, France

Awards

7235

Brand: KFC
Country: France

Advertiser: KFC

Title	KFC croustille sans trucage
Title (original language)	KFCinema
Agency	Havas Paris
Campaign	KFCinema
Advertiser	KFC
Brand	KFC
Date of First Broadcast/Publication	2021 / 5
Business Sector	Restaurants & Fast Food
Story	KFC crisps up without tricks for the reopening of French cinemas.For the reopening of French cinemas on 19 May, KFC supports the cinema by launching a new communication campaign that will make the 7th Art crisp. Through its film, KFC shows a professional film foley artist, dubbing scenes with the help of Tenders, burgers and other Boxmasters, without any faking.To reward people who support movie theaters, by going back to the movies in the first days of their reopening, KFC offered them two of its famous Tenders on presentation of their ticket. The film has been of course broadcasted in cinemas as soon as they reopen.
Media Type	Television
Length	30 seconds
Chief Marketing Officer (CMO)	Isabelle HERMAN
Head of Brand Communications	Guillaume Saez
Advertising Manager	Pierre CAILLEAU
Communication Specialist	Gaétan Tissot
Advertising Manager	Maud Roussel
Creative Director	Christophe Coffre
Art Director	Matthieu Hamon
Art Director	Alfred Pelamatti
Copywriter	Antoine Palle
Copywriter	Guillaume Denis
Strategic Planner	Romain Roux
Strategic Planner	Samia Gauvard
Account Manager	Patrick Lecerf
Account Manager	Caroline Su
Account Manager	Aymeric Valadas
Account Manager	Claire Bouvet
Agency Producer	Carine Petit
Agency Producer	Géraldine Tisserant
Agency Producer	Vasseur ingrid
Production Company	AllSo
Direction	Moneymakers
Production Company Producer	Franck Annese
Special Effects / VFX	FIRM
Post Production	Henry Gatard
Audio Post Production	Hercules HRCLS
Sound Producer	Alexis Venot
Sound Effects	Romain Anklewicz
Food Stylist	Valéry Drouet