| Title | Equal Justice Initiative - Logo |
| Brief | The goal was to create an identity that lived up to the weight of the subject while playing a supporting role. At its heart is a symbol that implores us to break the cycle of injustice. Two equal letter Js form a broken chain, which not only encapsulates a larger purpose, but also became the symbol for the new Legacy Museum. The bold simplicity of the broken chain led to a series of illustrations that highlight the Equal Justice Initiative's key themes and ideas with immediacy.
Two equal letter Js form a broken chain that symbolises the themes, ideas and purpose of the Equal Justice Initiative. A symbol that implores viewers to break the cycle of injustice. |
| Agency |
Turner Duckworth
|
| Campaign |
Equal Justice Initiative - Logo
|
| Advertiser |
Equal Justice Initiative
|
| Brand |
Equal Justice Initiative
|
| Posted | November 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Equal Justice Initiative is a nonprofit organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society. |
| Media Type |
Corporate/Brand Identity
|
| Head of Design |
David Turner
|
| Head of Design |
Bruce Duckworth
|
| Executive Creative Director |
Sarah Moffat
|
| Creative Director |
Andy Baron
|
| Designer |
Amelia Irwin
|
| Designer |
Melissa Chavez
|
| Designer |
Naomie Ross
|
| Designer |
Linka Lin
|
| Head of Production |
Michael Scelza
|
| Account Services Supervisor |
Michelle Farhang
|
| Account Services Supervisor |
Kate Monahan
|
| Creative Agency |
Turner Duckworth
|