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Fredrik Åkerström
Fredrik Åkerström
Film Director at Kryler Åkerström Film and film editor at Edit or Die at Edit Or Die
Stockholm, Sweden, Sweden
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TitleNever Out A Place
Agency
Campaign Never Out A Place
Advertiser Ramsbury Single Estate Spirits
Brand Ramsbury
Date of First Broadcast/Publication 2023 / 9
Business Sector Alcoholic
Story The launch film was shot on 35mm film, a distinct and bold choice for a spirits brand today. The film shows that every great Gin comes with a great story, in this case, a story that literally happens before the viewer's eyes. The film, directed by Daniel Eskils at Tarot productions, spotlights the product in a setting far, far away from micro distillery farm visuals, and instead introduces a tone that mixes an aspirational premium style with down-to-earth wit, delivered with smart confidence.
Problem The Ramsbury Single Estate distillery was born in 2015 on the English countryside, but since its beginnings they’ve always looked to go their own way. While many other distilleries linger on hyper local provenance, heritage or overused “field to bottle” language, Ramsbury and B-Reel chose a more unexpected, entertaining and bold approach with the campaign “Never out of place”. As the lead agency, B-Reel aimed to connect with a younger audience globally with a creative concept that stands out and breaks conventions for a premium spirit brand. This demographic values individualism and exploration which is a perfect match with the Ramsbury perspective that as long as you’re you, you’re home.
Media Type Television
Length
Chief Creative Officer
Creative Director
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Design Director
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Brand Director
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Director of Photography (DOP)
Executive Producer
Gaffer
Key Grip
Editor
MOTION DESIGN
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Music

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