Title | How Do You Like Your Eggs? |
Agency | Energy BBDO |
Campaign | How Do You Like Your Eggs? |
Advertiser | American Egg Board |
Brand | American Egg Board |
Date of First Broadcast/Publication | 2017 |
Business Sector | Food |
Story | Americans love eggs but most people only eat them for breakfast. To get people eating more eggs, we had to get them thinking about eggs beyond breakfast. So, we created our campaign around an age-old question from pop culture, "How do you like your eggs?" Each radio spot featured a different character whose answer to that question was a reflection of their persona. Then we used radio bumpers to introduce listeners to new egg dishes by turning each bumper into an egg recipe that could be read in 4 seconds. By reframing the answer to a question we've all been asked, we were able to showcase the infinite number of ways to enjoy eggs and inspire new egg eating occasions. |
Media Type | Television |
Length | |
Creative Director | Andrés Ordóñez |
Creative Director | Josh Gross |
Creative Director | Pedro Pérez |
Creative Director | Dan McCormack |
Creative Director | Fernando Passos |
Art Director | Nick Sesto |
Art Director | Hansel Quintela |
Art Director | Elaine Kalvelage |
Art Director | Vinh Chung |
Art Director | Erin Knott |
Art Director | Jaehyuk Choi |
Art Director | Ryan Smith |
Chief Creative Officer | Andrés Ordóñez |
Executive Creative Director | Josh Gross |
Executive Creative Director | Pedro Pérez |
Creative Director | Dan McCormack |
Creative Director | Fernando Passos |
Art Director | Nick Sesto |
Art Director | Hansel Quintela |
Copywriter | Mark Price |
Copywriter | Colin O'Toole |
Head of Production | John Pratt |
Associate Producer | Brittany Peskind |
Post Production Supervisor | Becca Sita |
Sound Designer | Sarah Krohn |
Mixer | Sarah Krohn |
Project Manager | Gabrielle Granados |
Account Director | Liz Gruszkievicz |
Account Supervisor | Abby Bridgeo |
Planning Director | Ludwig Ortiz |
Entrant Company | Energy BBDO |
Idea Creation | Energy BBDO |
Production | Flare BBDO |
Production | New Ways |
Production | Tommy Means |
Media Placement | Starcom |
Chief Creative Officer | Andrés Ordóñez |
Executive Creative Director | Josh Gross |
Executive Creative Director | Pedro Pérez |
Creative Director | Dan McCormack |
Creative Director | Fernando Passos |
Art Director | Nick Sesto |
Art Director | Hansel Quintela |
Copywriter | Mark Price |
Copywriter | Colin O'Toole |
Head of Production | John Pratt |
Associate Producer | Brittany Peskind |
N/A | Studio Operations |
Post Production Supervisor | Becca Sita |
Sound Designer/Mixer | Sarah Krohn |
Project Manager | Gabrielle Granados |
Account Director | Liz Gruszkievicz |
Account Supervisor | Abby Bridgeo |
Planning Director | Ludwig Ortiz |
Entrant Company | ENERGY BBDO |
Idea Creation | ENERGY BBDO |
Production | FLARE BBDO |
Production | WAYS & MEANS |
PR | KETCHUM |
Media Placement | STARCOM |