Street Lab - "Splash Spots"

Zulu Alpha Kilo NY

Zulu Alpha Kilo NY Brooklyn, United States

Awards

3142

Brand: Street Lab
Country: United States

Advertiser: Street Lab

Title	Splash Spots
Agency	Zulu Alpha Kilo NY
Campaign	Splash Spots
Advertiser	Street Lab
Brand	Street Lab
Date of First Broadcast/Publication	2023 / 8
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	New York creative company, Zulu Alpha Kilo, known for innovating the Tough Turban for Pfaff Harley Davidson and reimagining the school desk for online learning platform D2L, has released a beautiful new twist on a New York City tradition. For more than 100-years, when the temperature pushes past 90 degrees, New Yorkers across the city have turned to neighborhood fire hydrants in search of a little watery relief. However, the caps employed to spray the water have been rudimentary at best. Until now. Introducing Splash Spots. A new proposal from Zulu Alpha Kilo for how New York City uncaps its hydrants during the hottest days of summer. Designed for maximum whimsy and water conservation, releasing approximately 50% less water than the standard hydrant spray cap, Splash Spots are an exciting and joyful build on the traditional caps the FDNY already uses. The agency partnered with the non-profit Street Lab, which aims to improve the urban environment, strengthen neighborhoods, to help determine the four unique water experiences that would be most exciting and feasible. Each of the four Splash Spots are crafted for safety, durability and scalability. Attaching easily to the hydrant, each “spot” also comes with its own on/off function making them easier for the community to use.
Media Type	Television
Length	40 seconds
Agency	Zulu Alpha Kilo
Creative Chairman	Zak Mroueh
Chief Design Officer	Stephanie Yung
Design Director	Jeff Watkins
Creative Director	Jacob Gawrysiak
Associate Creative Director	Michael Romaniuk
Art Director	Michael Romaniuk
Associate Creative Director	Marco Buchar
Copywriter	Marco Buchar
Managing Director	Meghan Mullen
Account Supervisor	Karina Guerra
Head of Production	Ola Stodulska
Production Company Producer	Laura Dubcovsky
Production Company Producer	Teresa Bayley
Production Company Producer	Kenneth Haz
3D Animation	Julio Ortega
Post	Zulubot
Production Company	Zulubot
Motion Graphic Designer	Miguel Natividad
Motion Graphic Designer	Cecilia Bernasch
Motion Graphic Designer	Noah Mroueh
Audio	Noah Mroueh
Post	Lena Hamady
Head of Production	Lena Hamady
Post	Siddhi Patel
Web Developer	Jake Edwards
Partner CCO	Tim Gordon
Designer	Sam Dal Monte
Account Director	Casey Ann O’Brien
Web Project Manager	Kenneth Haz
Associate Producer	Bita Mazaheri
Industrial Designer	Edward Lee
Director of Photography (DOP)	Ben Franke
Director of Photography (DOP)	Greg Purpura
Executive Producer	Jacqueline McDonald