| Title | Goose Island Lager |
| Agency | DraftLine |
| Campaign | Goose Island Lager |
| Advertiser | Cerveceria Y Malteria Quilmes |
| Brand | Goose Island Lager |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | For the launch of the new Goose Island Lager in Argentina, draftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone. |
| Media Type | Digital |
| Length | |
| Connections Director & Agency Head | Guido “Chapa” Lofiego |
| Managing Director | Vera Nesis |
| Chief Creative Officer | Diego Gueler Montero |
| General Creative Director | Dario Ventura |
| Creative Director | Florencia Loda |
| Creative Team | Ignacio Allami |
| Creative Team | Federico Silva |
| Head of Art | Mayra Brulc |
| Head of Project Managers | Agustina Simone |
| Project Manager | Mechi Martinez Uriburu |
| Head of strategy & Business Integration | Manolo Jofré |
| Head of Strategy | Nicolás Prosen |
| Strategist | Jennifer Skrobacki |
| Community Manager | Juan Tabanera |
| Head of Production | Sebastián Torrella Reinoso |
| Producer | Lola Winer |
| Activation Producer | Diego Mc Loughlin |
| Production Company | Mamá Húngara |
| Director | Federico Garcia Rico |
| Executive Producer | Juan Saravia |
| Project Producer | Soti Charnas |
| Advertising Manager | Eugenio "Cucú" Raffo |
| Advertising Manager | Soledad Azarloza |
| Advertising Manager | Catalina Dalton |
| Advertising Manager | Lucila Djeredjian |
| Advertising Manager | Belen Nolazco |
| Advertising Manager | Martina Goldbaum |
More Work
SEE ALLColourful Salt
- BRAND:
- Fundacion Favaloro
- AGENCY:
- Grey Group Argentina