British Red Cross - "Here For Humanity: Türkiye and Syria"

VCCP

VCCP Global

989

Title	Here For Humanity: Türkiye and Syria
Agency	VCCP
Campaign	Here For Humanity
Advertiser	British Red Cross
Brand	British Red Cross
Date of First Broadcast/Publication	2023 / 9
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Together, we are the World’s Emergency Responders, The British Red Cross, has today launched a new integrated campaign to shine a light on its humanitarian efforts in the UK and around the world and drive brand consideration among new donors. The multi-channel campaign, Here for Humanity, was developed in partnership with VCCP London to demonstrate the breadth of the response that the Red Cross delivers in 192 countries to disasters and emergencies. Utilising authentic footage and photography of responders in action, the campaign showcases differing ways British Red Cross supports individuals and communities, whether in Ukraine helping people suffering the impact of the conflict with Russia, dealing with the aftermath of natural disasters in Türkiye and Syria, or flood-devastated communities in the UK.
Media Type	Digital
Length	30 seconds
Production Company	Girl&Bear
Post Production	Girl&Bear
Creative Director	Paul Cohen
Creative Team	Haley Koehn
Creative Team	Lou Organ
Agency Producer	Diana Turchi
Production Company Producer	Tuesday Birmingham
Editing Company	Final Cut LA
Sound Design Company	Machine Sound
Editor	Amanda James
Editor	Kit Wells
Sound Engineer	James Cobbold
Sound Engineer	Alex Bingham