| Title | Save a Wall |
| Agency | FCB Milan |
| Campaign | Save a Wall |
| Advertiser | Tesa |
| Brand | Tesa |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Stationery & Office Supplies |
| Tagline | It helps a wall. Use tesa® adhesive solutions. |
| Philosophy | In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence. |
| Problem | tesa® is the ideal choice to hang anything on the wall, allowing consumers to avoid damage typically caused by hammers and drills. However, despite the existence of its products many people continue to rely on old methods, often underestimating the damage caused to the walls. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Chief Executive Officer (CEO) | Pietro Maestri |
| Chief Creative Officer | Pietro Maestri |
| Executive Creative Director | Fabio Teodori |
| Associate Creative Director | Gianluca Belmonte |
| Art Director | Fabio Mazzucchelli |
| Copywriter | Michele Vicari |
| Strategic Planner | Paolo Costella |
| Account Director | Claudia Moscato |
| Account Manager | Ilaria Vita |
| Production Manager | Cristina Nardi |
| Print Production Manager | Nicoletta Prada |
| Production Company | STUDIO CATTELAN |
| Director | Marco Mulas |
| Director of Photography (DOP) | Stefano Cattelan |
| Production Company | LULE PRODUCTION |
| Editor | Gabriele Fonseca |
More Work
SEE ALLSponsoring
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
POS Display
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
Flyer
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
Banner 3
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
Banner 2
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
Banner 1
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
Swing cards (Female/Male)
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
Neckhangers
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg
Teaser Men
- BRAND:
- NIVEA
- AGENCY:
- FCB Hamburg