| Title | Snail |
| Agency | Leo Burnett Chicago |
| Campaign | Snail |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | November 2016 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | We follow a young surfer as he commits himself obsessively to his sport. Why does he do it? A parallel narrative follows a snail who’s “risking everything to cross the largest desert of a sidewalk it’s ever seen”. Why would it do such a thing, instead of hiding in its shell? Maybe because it wants to connect with something greater than itself, or perhaps inspire other snails. As the film cuts between surfer and snail, we understand that succeeding means testing your limits. Samsung is the proud sponsor of the World Surf League – and all those who defy barriers. |
| Media Type | Television |
| Chief Creative Officer | Mark Tutssel |
| Chief Creative Officer | Britt Nolan |
| Creative Director | Brian Siedband |
| Creative Director | Gordy Sand |
| Creative Director | Rob Calabro |
| Copywriter | Rob Calabro |
| Art Director | Luis Marques |
| Agency Producer | Matt Blitz |
| Agency Producer | Bonnie Van Steen |
| Account Director | Ashley Beam |
| Strategy Director | Christopher Bridgland |
| Production Company | Park Pictures |
| Director | AG Rojas |
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