Title | Recruiting car |
Agency | FamousGrey |
Campaign | Recruiting car |
Advertiser | Volvo |
Brand | Volvo S90 |
Date of First Broadcast/Publication | 2018 / 1 |
Business Sector | Full Size & DeLuxe Cars |
Story | By using the car’s technology, we turned the Volvo S90 into the new HR manager of Volvo. Tapping into its speech technology, pedestrian recognition, car connect system and other technological elements of the car, we can let the car do its own job interview. This way, we are not only showing off the intelligence of the car, but also reassuring Volvo will be recruiting the best profiles, as we let an expert – the car itself – recruit. The HR90 is officially introduced on the Brussels Motor Show, and will then continue its tour of job expos, schools and Volvo dealerships in search of new recruits. |
Media Type | Digital |
Length | |
Executive Creative Director | Peter Ampe |
Creative Team | Geert De Rocker |
Creative Team | Tom Berth |
Experience Director | Maaren Breda |
Project Leader | Vincent Vandam |
Brand Director | Kris Vanderhulst |
Business Director | Carola Michiels |
PR manager | Sophie Engels |
PR Agency | Famous Relations, Groot-Bijgaarden |
Copywriter | Joanna Ryckaert |
Copywriter | Charles-Elie Chauvaux |
Designer | Jonathan Lichtfeld |
Development | Arno van Biesen |
Development | Jérémy Dillenbourg |
Development | Gwen Vanhee |
Development | Wim Vanhenden |
Digital Production Company | Craftworkz |
Digital Production Company | nøcomputer |
Digital Producer | Bart De Bock |
Operations Director | Bart Segers |
Production Director | Emily Rammant |
RTV Production | Marlies Neudt |
RTV Production | Loes Fierens |
Production Company | FamousGrey Productions |
Producer | Frederik Zaman |
Director | Khaël Touag |
Director of Photography (DOP) | Piet Deyaert |
Art Director | Stan Maertens |
Sound | Eli Sundermann |
Editor | Jelle Stroo |
Editor | Sven Vanhee |
DTP | Franco Scaramuzza |
DTP | Emilie Boudart |