Title | Sharing the Same Dream |
Agency | Leo Burnett |
Campaign | Sharing the Same Dream |
Advertiser | Li Ning |
Brand | Li Ning |
Posted | September 2004 |
Business Sector | Apparel, Fashion & Footwear |
Tagline | We share the same dream, we are all Made in China. |
Story | Launching in time for the Athens Olympics, the latest campaign for China's sportswear giant Li Ning features five sportsmen and women from China's national Olympic team, who together are chasing the same dream. Leveraging the athletes' and the company's "Made in China" heritage, Li Ning ignites the Olympic spirit and encourages China's youth to make their dreams of a bright future a reality. |
Media Type | Television |
Length | |
Market | China |
Group Creative Director | Attlee Ku |
Creative Group Head | Annie Sun |
Art Director | Taro Zhang |
Art Director | Babby Zhou |
Art Director | Apple Jiang |
Copywriter | Charlotte Luo |
Producer | Amber Yu |
Director | Li Wei Ran |
Production Company | Perfect Life |
Account Manager | Gu Lea |
Account Director | Veronica Chow |