| Title | Stronger Together |
| Agency | BBDO Minneapolis |
| Campaign | Stronger Together |
| Advertiser | 3M |
| Brand | Post-it |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Stationery & Office Supplies |
| Philosophy | As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd. So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Executive Creative Director | Tim Mattimore |
| Creative Director | Nathalia Resende |
| Designer | Ian McAllister |
| Copywriter | Joanna Stubbins |
| Creative technologist | Justin Mueller |
| Account Planner | Jessica Teigen |
| Account Executive | Nora Kubiaczyk |
| Production Company | STREET FACTORY MEDIA |
| Director | Mike Jones |
| Executive Producer | Greta Omann |
| Editing Company | Drive Thru |
| Editor | Braden Doucette |
| Finishing | Drive Thru |
| Colorization | Braden Doucette |
| Marketing Director | Heather Green |
| Associate Brand Manager | Morris Goodwin |
| Associate Brand Manager | Michelle Seywerd |