Title | Reborn from the ashes |
Agency | LOLA MullenLowe |
Campaign | Reborn from the ashes |
Advertiser | Plátano de Canarias |
Brand | Plátano de Canarias |
Date of First Broadcast/Publication | 2021 / 12 |
Business Sector | Fresh Vegetables, Fruits |
Philosophy | This Christmas campaign, created by LOLA MullenLowe Madrid, recreates through animation and images made with real ashes from the Cumbre Vieja volcano, a story in which the island of La Palma and its people are the protagonists. It is a story of overcoming, courage, and hope. The ashes symbolize a future in which La Palma will be reborn from the volcano eruption. It is a very special tribute campaign to all the people from La Palma, made with the volcano's ashes, as a strong symbol of hope and reconstruction. |
Media Type | Television |
Length | |
Executive Creative Director | Tomás Ostiglia |
Associate Creative Director | Manuel Castillo |
Associate Creative Director | Enrique Torguet Equipo |
Creative Team | Elena Hernandez |
Creative Team | Rodrigo Dominguez |
Creative Team | Gines Gomez |
Creative Team | Joaquín Cuadrado |
Digital Creative Director | María García Campos |
Head Of Planning | Lucas Rodriguez |
Senior Planner | Dominika Weglarz |
Account Director | Antonio Martín |
Account Executive | Paula Arranz |
Head of Production | Felipe Calviño |
Producer | Marina Saroka |
Head of PR & Comms | Saskia Van Liempt |
Communication Manager | Enrique Caballero |