| Title | Mother & Daughter |
| Agency | Ambrose Carr Linton Carroll Inc. |
| Campaign | We see what most don't - The Salvation Army |
| Advertiser | The Salvation Army |
| Brand | The Salvation Army |
| Posted | May 2007 |
| Product | Christmas donations |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | We see what most don't |
| Philosophy | "We see what most don't" is a campaign based on a very simple insight that we tend to walk right past the homeless and disadvantaged as if they weren't really there. It also illustrates the very people that The Salvation Army directly helps with your donations. |
| Problem | How to encourage Canadians to give more than ever to The Salvation Army. |
| Result | This campaign was one of the most successful campaigns ever for The Salvation Army and donations were up significantly over the previous year. |
| Media Type | |
| Market | Canada |
| Art Director | Howard Beauchamp |
| Copywriter | Steve Conover |
| Photographer | Hasnain Dattu |
| Account Director | Jackie Galvin |
| Director of Photography (DOP) | Jason George |
| Music | Paul Gillespie |
| Director | Christina Hodnet |
| Actor / Celebrity | Layah Jane |
| Creative Director | Tony Miller |
| Agency Producer | Marc Siversky |
More Work
SEE ALLLoFi Beats Suicide
- BRAND:
- College Music
- AGENCY:
- McCann London
40K Strong 2
- BRAND:
- Help For Heroes
- AGENCY:
- McCann London
40K Strong 1
- BRAND:
- Help For Heroes
- AGENCY:
- McCann London
40K Strong (Film Case)
- BRAND:
- Help For Heroes
- AGENCY:
- McCann London
The (un)Clean Air Act
- BRAND:
- British Lung Foundation
- AGENCY:
- McCann London
Book Against Bias
- BRAND:
- UpUp
- AGENCY:
- McCann London
The Gaydr
- BRAND:
- The Peter Tatchell Foundation
- AGENCY:
- McCann London
LoFi Beats Suicide
- BRAND:
- College Music
- AGENCY:
- McCann London
Football Decoded
- BRAND:
- Microsoft
- AGENCY:
- McCann London