| Title | The New Priceline |
| Agency | Gotham, Inc. |
| Campaign | The New Priceline |
| Advertiser | Priceline.com Incorporated |
| Brand | Priceline.com |
| Posted | January 2004 |
| Business Sector | Online Travel & Reservation Services |
| Tagline | Now there's a choice. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Michael Jordan |
| Art Director | Sean Dougherty |
| Copywriter | Michael Jordan |
| Director | Warren Kushner |
| Actor / Celebrity | William Shatner |
| Actor / Celebrity | Leonard Nimoy |