Title | Planning to make a plan, is not a plan |
Agency | The Campaign Palace |
Campaign | Planning to make a plan, is not a plan |
Advertiser | NSW Rural Fire Service |
Brand | NSW Rural Fire Service |
Date of First Broadcast/Publication | 2013 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | Planning to make a plan, is not a plan- Couch |
Story | Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. |
Media Type | Television & Cinema |
Length | |
Chief Creative Officer | Reed Collins |
Art Director | John Koay |
Copywriter | Karl Fleet |
Copywriter | Reed Collins |
Designer | Helen Sham |
Producer | Vicky Rhedey |
Strategic Planning Director | Karen Dwyer |
Group Account Director | Toby McKinnon |
Account Director | Sari De |
Account Director | Holly Lucas |
Production Company | Plaza Films |
Director | Dave Klaiber |
Producer | Rach Paget |
Casting | Toni Higginbotham |
Director of Photography (DOP) | Daniel Ardilley |
Editor | Danny Tait |
Post Production | Heckler |
Sound | Nylon - Simon Lister |