On the second-to-last night of the conference, AdForum organized its annual dinner at a restaurant called Public. This is the night when the heads of agencies can loosen their ties alongside search consultants, then everyone gets all fluid and friendly.

Here are a few shots to prep the palate (the rest are here). A couple were taken at other points in the week, when people found time to giggle, gossip or — in some cases — dance.

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Friday the 9th, the last day of AdForum’s summit, was a treat. The morning kicked off with a buffet-style breakfast at the Thompson and a talk from Global CEO,Havas Worldwide and  Euro RSCG Worldwide David Jones.

Instead of rendering search consultants comatose about why Havas is a special network that gets the social media/digital thing, he talked mostly about a project of particular importance to himself and his agency: Tck Tck Tck, a mostly-crowdsourced effort to raise awareness about climate change.

Not to say he didn’t discuss Havas-related issues at all; he said the holding company is working on turning Arnold into a global micro-network. It is also in relatively little debt compared to its competitors: a mere $40 million, give or take.

As for the topic most salient: Tck Tck Tck began as a way to encourage governments to throw their weight behind the Copenhagen Summit in December and sign a deal that moves business forward while protecting the environment. Over two million people worldwide have registered, and the British government recently voiced support. A number of musicians key figures (including Kofi Annan) and artists have also donated talent to the message. Check out their music video, Beds are Burning.

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