By: Johanna McDowell
NEW YORK: Monday, 10 October 2011: a mixed day of new, reinvented and old-style agencies. A great start to the week, although we did not pace ourselves, thanks to the spectacular dinner organised by JWT.
Fabulous venue, great presentations, wonderful food and stimulating conversation. We will all be too tired for day two.
Day one agencies:
- DDB specialist youth market agency Uproar impressed with its knowledge of youth and all things young, games, trends etc.
- 72&Sunny – a big ideas integrated agency. Offices in LA and Amsterdam. An agency to watch.
- Possible Worldwide – born digital, merger of several WPP sub brands. Interesting case studies.
- JWT delighted us with its work and its style. A brilliant end to a packed first day.