LONDON: Thursday, 14 April 2011, was a mixed day of traditional, digital and social media agencies, plus some in-depth discussion on the role of consultants/intermediaries, code of conduct etc. Six pitching principles have been established and agreed in the UK by the various key organisations and these will be adopted across most markets it is expected.

Razorfish and Digitas both presented compelling pictures of the future of agencies and We are Social showed us how consumer purchasing behaviour is inextricably linked to social networks.

Razorfish showed us the next five technology trends for 2011 and pointed out that most of them are already happening – more on this when I am back in South Africa.

TBWA Europe Network talked to us about their network and how it is changing, with the Tequila\ brand being eliminated and some new micro networks being established.

Dinner and question-time was with Sir Martin Sorrell, who spoke with great clarity (as we would expect) and enthralled us for more than an hour at Nobu at the Metropolitan. All of the agency “tribes” of WPP were there, with lots of their own news to impart.

Another busy day today, starting at 8.30am with a walk to BBH for breakfast and more presentations and discussions.