The 9th Annual CEO Summit is taking place this week throughout New York City, organized by AdForum, the online marketing resource company that serves the creative information needs of advertisers and agencies around the globe. Ad leaders from Madison Avenue to Downtown Manhattan and from New York’s far Westside to the up-and-coming streets of Brooklyn are hosting 30+ agency management and search companies from four continents. These consultants represent more than 350 agency searches each year or the equivalent of $5 billion in billings from marketers around the globe looking to find agencies with the right chemistry for their needs.
While all agencies take new business very seriously, they now recognize the importance of communicating how they have adopted new strategies. For example, Miles Young, CEO of Ogilvy Worldwide shared how marketers today don’t want to just see creative work; they want data capability. This was critical to Ogilvy’s recent UPS win, which resulted in the Logistics’ campaign. According to Young, UPS was as delighted with the live, real time UPS dashboard as they were with the creative work. These statistics were like giving them the Holy Grail.