Satish Korde is the Global Client Director for WPP. Satish works with the WPP parent company team and all operating company heads.
In this parent company role, Korde is charged with developing and extending cross-group co-ordination on behalf of the group’s major global clients. These include HSBC, Vodafone, P&G, Allianz, Shell, Kimberly-Clark and Ford, amongst others.
Satish focuses on three key priorities: to extend the Team approach of establishing cross-disciplinary teams of marketing professionals working together on a given client; to share best practices across clients and global client leaders; and to work alongside the Global Client Leaders of the Group’s major clients to help and support them in developing their clients’ business.
Prior to the appointment, he served as President of the Ford Motor Company Group at WPP for 5-years, which gave him ultimate responsibility for all marketing communications delivered by over 11 WPP companies across advertising, media, direct marketing, interactive, branding, PR, research disciplines and geographies to the automotive giant.
A 30-year veteran, he served as Vice Chairman of Young & Rubicam, Inc and President of Client Solutions (which involved leading all activities on the company’s Key Corporate Accounts) as well as Worldwide Corporate Research Director. These roles established Korde’s reputation as a business strategist, with the ability to work across disciplines and geographies.
Satish graduated from IIT-Bombay in chemical engineering and has an MBA from the University of Minnesota.