Lars has been working in the marketing industry for over 14 years. After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen as Creative Director. There, he worked on some of the world’s most recognized brands, including Nike, LEGO, Coca-Cola and Carlsberg.
In 2004, Lars was hired to open up an AKQA office in New York where he landed global AOR relationships with clients such as Coca-Cola, Smirnoff and Motorola.
Lars joined Ogilvy North America in the newly created role of Chief Digital Creative Officer in March 2009. In this role he is overseeing the creative aspects of digital across the region. In June 2010, Lars took on the additional role of Chief Creative Officer for Ogilvy New York, overseeing all the work coming out of the New York office. Lars is a member of Ogilvy’s Worldwide Creative Council.
One of the most awarded creatives in the digital marketing industry, Lars has won a multitude of international awards, including three Cyber Lions Grand Prix.
In 2009, Lars had the honor of chairing the Cannes Cyber Lions jury and he is a frequent speaker at industry events. He was named a creative leader by the Wall Street Journal and has contributed to two books about the digital advertising industry published by Taschen. Lars is on the Ad Council’s Campaign Review Committee to ensure the integrity and creativity of their public service advertising.
Lars enjoys karaoke a little too much and is a card-carrying geek who likes science fiction, bad movies, technology and extreme cooking.