As Managing Director of the agency’s Global Healthcare Practice, Michael Rinaldo brings nearly 25 years of experience in the healthcare public relations field to a broad range of client assignments from product launches to mature-brand repositioning and from disease education to issues management. He has worked on assignments executed in markets around the globe from Europe to the US and Asia to Latin America.
Mr. Rinaldo’s background includes extensive work with prescription medications, over-thecounter drugs and non-profit organizations. He has supported clients on global brand launches and has counseled clients on complex issues management assignments ranging from scientific study failures to intellectual property disputes involving multiple markets around the globe.
Mr. Rinaldo’s work has been honored with awards including several Silver Anvils from the PRSA and multiple Big Apple Awards from the New York chapter of PRSA. He led a team that captured the Best in Silver Anvil Award and the PR Week Award for PR Campaign of the Year for Project E.R.A.S.E., a program designed to address the challenges of asthma among children in the inner city environment.
Mr. Rinaldo is currently president of the Board of Directors of the Family Resource Network of New Jersey, an organization dedicated to serving the needs of individuals with developmental disabilities. He also serves on the Board of the PRSA Foundation and is past-president of the PRSA-NY chapter.
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