Mark Goldstein joined the agency in March of ‘05 with a single goal: leverage BBDO’s incredible creative and business skills to grow the agency beyond anyone’s expectations.
Mark’s track record would suggest this isn’t an idle promise. Before joining BBDO he lead winning new business pitches resulting in almost $2 billion of billings, and has helped BBDO gain over $3 billion of billings as well as Agency of The Year status from AD AGE, ADWEEK, and Campaign. At BBDO he serves on the New York, North American, and Worldwide Boards.
Most recently he worked for Interpublic as CMO of their Partnership division, best defined by his successful leadership of six IPG agencies in pursuit of the worldwide Nokia multi-media business.
Before that, he was Chief Marketing Officer at Fallon Worldwide from 1993 until the summer of 2004. He helped enhanced Fallon’s value to clients by founding the public and media relations, events and partnerships, and interactive disciplines.
He was the driver of the agency’s successful new business efforts (growing from $185mm in billings to almost $1bb), and doubled as the head writer of the presentations that charged Fallon’s substantial growth. The win list includes some of the world’s most succesful brands, such as Citi, BMW, Sony, Nordstrom, Qualcomm, Nikon, and others.
Mark’s road to his present role was incredibly non-traditional, which may account for his success. He grew up as a writer and copy supervisor at Leo Burnett before becoming creative director and then agency president at Earle Palmer Brown, where he helped grow the agency from $3 million to $410 million in billings.
Sadly realizing that he was never going to be in the Copywriter’s Hall of Fame, he
began to focus on what he did best—create growth. Whether as an agency president of integrated marketing, or chief marketing officer, Mark’s ability to gain the trust of client CEOs and provide a relentless reductionist approach to problem- solving has served him (and clients) well.
In the past few years, Mark has become one of the industry’s most often quoted experts on ad agency growth. He is a frequent speaker at advertising industry functions, as well as having authored a monthly column in Adweek. He has served for 15 years on the advisory board of Northwestern University’s Medill School of Journalism. And in April of 1997 he was a member of the inaugural group inducted into Medill’s Hall of Achievement.
Mark received a BSJ and MSJ in advertising from Northwestern University. He lives in Manhattanwith his wife Linda and their Springer Spaniel, Daisy. His favorite things are collecting contemporary art, listening to music at high volumes, and not talking to his seatmate on airplanes.
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