John Bentz brings 20 years of experience with leading consumer brands to Waggener Edstrom Worldwide’s consumer marketing practice. His expertise includes consumer insight mining, strategy development, campaign creative development, consumer issues management, global product launches, cause marketing and social marketing.
John’s client experience includes brands in the consumer packaged goods, food and beverage, consumer health care, hospitality, consumer technology and online retail categories. Among the companies and brands he has counseled and managed are Procter & Gamble (the entire Crest brand, including the launches of Crest Whitestrips, Crest Night Effects and Crest Pro-Health), Reynolds Metals, Pizza Hut, Amazon.com, Coors, Dunkin’ Donuts, Reebok, Bausch & Lomb, Marriott and GE. Most recently, John was consumer lead for Waggener Edstrom Worldwide’s Microsoft business, developing consumer campaigns for Windows, Windows Live and MSN.
Previously, at Porter Novelli, John was deputy global account director for Gillette, where he directed the company’s global PR efforts on such brands as Duracell, Braun and Oral-B. John led the 50th anniversary of Reynolds Wrap, a campaign that won the Public Relations Society of America (PRSA) Silver Anvil Best of Show award.
His experience in social marketing and cause branding includes the Massachusetts Tobacco Control Campaign, one of the nation’s first taxpayer-supported anti-tobacco initiatives, the Reebok Human Rights Now initiative, and Crest Healthy Smiles 2010, a 10-year effort that links Crest to Boys & Girls Clubs throughout the United States to bring oral-care screening, services, education and tools to underserved children.
John holds a bachelor’s degree in liberal arts from Boston University and is a member of PRSA.
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