In September 2009, Dani was promoted to her new position from President of Publicis Modem & Dialog East. In this USA position, Nadel will extend leadership responsibilities from her position as President of Publicis Modem & Dialog East in New York, NY to include oversight of Publicis Modem & Dialog West in San Francisco, CA.
Since joining Publicis Modem & Dialog East in 2005 as Managing Director from her Senior Vice President of Marketing post at Digitas New York, Nadel has led Modem to tremendous growth and success with the addition of numerous new client assignments including global LG Electronics, Cartier, Sanofi-Pasteur, Groupe SEB, Biolage and additional General Mills assignments. These wins are in addition to working with Publicis New York to secure the global Beck’s business and with Publicis OneTeam to win Citi and Sanofi-Aventis digital assignments.
During her tenure at the agency, Nadel has lead the continued expansion and deepening of skills across the firm with emphasis in key areas such as mobile marketing, branded entertainment and social media. To support this growth, she has brought in tremendous talent in all disciplines leading to breakthrough digital experiences for its expanding roster of clients.
Prior to joining Publicis Modem & Dialog East, Nadel was with sibling agency Digitas for 15 years where she advanced to Senior Vice President of Marketing. During her time at Digitas, Nadel helped open the New York office and managed several major clients including AOL, Kraft, AT&T and American Express. Prior to joining Digitas in 1990, Nadel spent two years with Young & Rubicam NY.