I am the Chief Executive Officer, Ogilvy North America and Chairman, Ogilvy New York, and I have been with Ogilvy since April 23, 1996.
Ogilvy North America is the largest single region in the Ogilvy global network, and Ogilvy New York is our global headquarters and home to some of our most storied clients: IBM, American Express, SAP, Unilever, Kraft, TimeWarner Cable and more. New York is also the birthplace of Ogilvy & Mather Interactive, which is 26 years old and the forerunner of our digital agency, OgilvyInteractive.
I find digital to be the most relevant topic in all of advertising and marketing today. It is a broad category and ranges from strategy to creative to technology to media – but the magic of digital is its ability to allow people to actually experience brands in new ways. From luxury brands to service brands to consumer goods to B2B brands, the biggest changes in our industry have come from innovation around the Internet. I predict this will accelerate in the next few years, as more and more marketers look at digital as an essential aspect of their marketing mix and their brand growth.
My favorite career highlight at Ogilvy is the privilege of being founder of Verge, the Ogilvy Digital Summit Series, in 2004 at the Guggenheim Museum in New York. Since then, we have held three more of these global conferences: one in San Francisco at the SF Museum of Modern Art, and two more in New York. These events showcased some of the most important contributors to digital innovation in the Internet’s brief history, which helped educate our clients about the huge changes in consumer behavior and branding in the digital age.
My favorite David Ogilvy quote is: “If it doesn’t sell, it isn’t advertising.”