Co-founded Houdini Digital Creations in 1999 and Perfect Fools in 2002. Creative Director for productions for adidas, Coca-Cola, Ford/Lincoln, Nike, Saab, Samsung, Seat, Mentos and many more. Högqvist’s work has earned a broad array of prizes at international festivals including Cannes Lions, London International Awards, Eurobest Awards and New York Festivals leading Perfect Fools to be regularly sited as best in class in the world. Tony lectures regularly on digital creativity at schools such as Hyper Island and Berghs and always said he’d retire when he won a Cannes Grand Prix. He achieved it in 2008 at the age of just 29 and he’s still going strong.