Naomi Troni was appointed as Global New Business Director of Euro RSCG Worldwide in January 2008. Naomi also acts as the Global Transition Director – working with some of the world’s leading brands to help transition them into the global Euro RSCG network. Having a dedicated Transition Director helps smooth the transfer of new clients to a new agency and ensures someone is focu- sed on getting all the systems, processes and tools in place to manage a new client seamlessly from day 1. Most recently she transitioned the global Credit Suisse corporate business, and is now working on transitioning the global AkzoNobel Dulux business.

Naomi moved to New York to take on the role from Euro RSCG in the UK where she led New Business for the London agency, and Business Development and Integration across the Euro RSCG UK group. At Euro RSCG London, Naomi also ran several key accounts including The Sun and News of the World newspa- pers, News International Magazines, Arla foods, Uniqlo and Staples.

Naomi started her career at McCann Erickson in account management and worked across several blue-chip clients including Nescafé and Coca-Cola. After working on numerous pitches including Nikon, Coca-Cola and H&M, Naomi moved into new business full time as the New Business Account Director across EMEA. Naomi was then appointed New Business Director of the London agency and promoted to the board of McCann Erickson London – the youngest board member at the age of 26.

Naomi graduated from Oxford University with a degree in Biology – most use- ful for her career in advertising!