0
(No Ratings Yet)
Loading ...Jeff Estok, managing partner of Navigare, reports from the AdForum Worldwide Summit in New York.
by jeffestok on October 30, 2012
Published on Oct 29, 2012 in campaignasia.com
The AdForum Worldwide Summit in New York is a unique and highly focused “by invitation only” event. At the event, which took place in mid-October, leading agency consultants, drawn from markets around the world, meet and interact with agency network CEOs and management teams from all disciplines (creative, media, digital, direct, social).
Instead of trying to relate everything we heard in meetings with 26 agencies over five days, let me focus on three linked trends of critical interest to marketers and agencies alike.
(1 votes, average: 5.00 out of 5) Loading ...Kika Samblás, avanza las tendencias detectadas por Grupo Consultores en el Ad Forum de Nueva York. Nuevos equipos, Big Data, Social Media y Branded Content se imponen
by kikasamblas on October 29, 2012
Samblás recuperó algunos ejemplos de marcas que lo están haciendo bien en esta revolución tecnológica tras su viaje al Ad Forum de Nueva York con independientes y grandes compañías y cómo ven sus negocios en la actualidad. Entre los ejemplos Nike con sus pulseras y complementos deportivos, o Apple que de ordenadores pasó de fabricar ordenadores a crear una liberia como itunes y los ipods, ipad…Sony tiene un problema. La marca de vanguardia icónica de los últimos años pudo haberlo hecho bien,”tenía la parte de contenidos, la parte de música con la discográfica de Sony, la de contenidos con tv y la parte de tecnología de producto, pero se centro en hacer vídeos y lectores de tecnología y usabailidad no muy atractiva, y tiene varias complicaciones como negocio”.
(No Ratings Yet) Loading ...Day five in the Big Apple
by Johanna McDowell on October 22, 2012
22 Oct 2012 10:32:00
NEW YORK CITY: Day 5 of the 2012 AdForum Worldwide Summit started off at M&C Saatchi New York.
A brilliant presentation on entrepreneurialism and coming prosperity from one of the gurus in the US, followed by an update on Saving Europe – a campaign led by Moray McClennan, worldwide CEO for Saatchi, in his role as president of European Association of Communication Agencies and then the announcements of the new agency and new team in New York.
M&C Saatchi now has 26 offices in the world, the most recent opening (re-opening) being in New York city. Very impressive morning and spot on timing.
Moving on to McCann – meeting with Nick O Brien, worldwide CEO, who updated us on the past turbulent two and a half years at McCann as he brings lots of change and innovation to the world’s oldest network established 100 years ago this year. Looks like he is on the right track and certainly the changes we have seen in South Africa mirror the changes in many other offices of McCann in the world. Watch this space!
Ending the day at iCrossing, a very strong digital and data agency, now owned byHearst Publishing – themselves a long term player in the publishing industry worldwide.
And so that was the summit this year. One of the best ones the IAS has attended to date – it was my fourth in New York – and certainly so stimulating that it will provide food for thought for the next 12 months!
(No Ratings Yet) Loading ...Day four in the Big Apple
by Johanna McDowell on October 22, 2012
22 Oct 2012 10:19:00
NEW YORK CITY: Day 4 of the 2012 AdForum Worldwide Summit was a jam-packed day and we met with a total of six agencies all over New York city.
One of the highlights was the Forsman and Bodenfors agency who we met at the Aquavit (Swedish) restaurant, and provided an excellent Michelin 1 star – Swedish Smorgasboord. Their creative work is highly recognised and awarded throughout the world – a real treat on many levels.
Lowe Deutsch had showed us their network creative work earlier in the day – very impressive work across the board particularly the campaign for demobilisation of guerrilla armed forces in Columbia. Very moving advertising.
Four speed dates in the afternoon with We are Social, HUGE, Pereira O’Dell and M80gave us a full digital perspective – although everything is now digital in reality.
We had dinner at the Marc Forgione restaurant and all of the agencies we met this week attended – it was quite a party.
(No Ratings Yet) Loading ...
