by Angela Natividad on October 17, 2009

Friday the 9th, the last day of AdForum’s summit, was a treat. The morning kicked off with a buffet-style breakfast at the Thompson and a talk from Global CEO,Havas Worldwide and Euro RSCG Worldwide David Jones.
Instead of rendering search consultants comatose about why Havas is a special network that gets the social media/digital thing, he talked mostly about a project of particular importance to himself and his agency: Tck Tck Tck, a mostly-crowdsourced effort to raise awareness about climate change.

Not to say he didn’t discuss Havas-related issues at all; he said the holding company is working on turning Arnold into a global micro-network. It is also in relatively little debt compared to its competitors: a mere $40 million, give or take.
As for the topic most salient: Tck Tck Tck began as a way to encourage governments to throw their weight behind the Copenhagen Summit in December and sign a deal that moves business forward while protecting the environment. Over two million people worldwide have registered, and the British government recently voiced support. A number of musicians key figures (including Kofi Annan) and artists have also donated talent to the message. Check out their music video, Beds are Burning.
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